Customer Relationship Management (CRM) is a strategy and technology used by repair shops to manage and analyze customer interactions and data throughout the customer lifecycle.
The goal of CRM is to improve customer service relationships, enhance customer retention, and drive sales growth.
CRM systems help repair shops organize customer information, track interactions, and automate various customer-related processes, such as marketing campaigns and customer support.
An example of CRM software is: HubSpot CRM, Salesforce, Zoho CRM, or Microsoft Dynamics 365.
These platforms offer tools for managing customer data, tracking interactions, and automating marketing and sales processes.